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MY WORK
Click on each tile to view a sampling of the work I've done.
NIGHTMARE ON ELM STREET CAMPAIGN
A Halloween popup that lifted gross sales 41.75%.
tone of voice guide
How Common Desk sounds, written for the people who didn’t write for a living.
content marketing strategy 2022
Goals, audience, a channel-by-channel audit, and the system that ran it.
fiction menu
A seasonal menu built like a library.
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desk notes
member newsletter
Desk Notes, the weekly member email. I rebuilt it end to end and open rates grew 36% year over year.
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IN-SPACE PRINT
A door sign and a trial-week postcard — print that gets read by someone with about ten seconds.
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